In a number of our posts, we have highlighted the importance of a company’s brand; or more importantly, how they must control how their brand (or brand name) is perceived in the marketplace. This is part of the reason why Subway recently suspended its...
Unexpected events can be very tough on a business. They can expose a business to sudden, major financial losses. Such losses can have the potential to impact a business on some pretty deep levels and, in some circumstances, could even put a business' entire future in...
Indeed, 2015 has been the year of mergers and acquisitions. While the dollar value of the transactions has made for intriguing headlines, the actual stories and thinking behind them has not. Nevertheless, the market strategy behind these moves is something that should...
What has become pretty clear as many messages are disseminated over Twitter, Facebook and Instagram is that social media marketing can be just as important as traditional marketing methods. Since creating (and maintaining) a brand is important to the growth of a small...
Letters of Intent Basic Information and Do s and Don't sLetters of Intent ("LOI") are commonly used in transactions so that the parties can set forth in a non-binding writing, terms that they have agreed upon to be incorporated into a "to be reached" final...
We have focused a number of our posts this year to mergers and acquisitions. We find these transactions fascinating not only because of how many of them are projected to take place between now and the end of 2015, but also because of the different business reasons...
In a number of our posts, we have highlighted the increased activity in America’s economy with regard to mergers and acquisitions. It also appears that this trend will continue through the end of the year.There are a number of different reasons for these...
In our last post, we highlighted the latest major acquisition in the health care industry, where Blue Cross Blue Shield’s Anthem announced that it would acquire Cigna in a deal worth more than $53 billion. The move would leave only three...
In a prior post, we noted how the surge of mergers was at a record pace, and that more than $1 trillion in deals had been announced in the first six months of 2015. In keeping with that theme, it was recently announced that medical insurer Anthem has agreed to acquire...
What makes a start-up company unique is that it doesn’t have to adhere to traditional corporate rules in order to survive, or to thrive for that matter. Because of this, small companies can be swift and nimble enough to keep pace with technological changes and...