If you have a great business idea, then the safest way to build and protect your brand is to take the right legal steps. Not everyone does this, and often entrepreneurs with potentially profitable ideas wind up in intellectual property litigation, the cost of which can cut deeply into the value of a business.
When a brand becomes positively recognized by consumers, it's natural for other companies to move toward that space in the market and try to profit. There are limits, though, to how far a business can go in terms of benefiting from another company's branding.
Retaining trade secrets and preventing employee poaching can be particularly difficult in highly competitive industries such as California's tech industry. One area of technology where competition is quickly rising is the connected fitness market, which provides wearable products for monitoring health.
While you don't necessarily have to register your trademark with the government in order to exercise your right to the mark, registration is a good idea.
Amid reports that business owners in Los Angeles County are more optimistic about this year's business conditions compared to last year's, owners still share some serious concerns, not the least of which is government regulation in the form of the citywide minimum wage hike.
If you're an employer whose employees travel around to provide services in various locations, then you may have software for keeping track of employees' travel times and expenses. A lawsuit recently filed in California raises the question of how far employers can go in tracking their employees' whereabouts.
According to a 2014 survey, 61 percent of consumers used Internet streaming each week to access movies, TV shows and other content. That percentage represents a 17 percent increase from the year before.
In California, employers of any size have to comply with state and federal employment laws, and certain employers are subject to additional regulations and requirements.
California lawmakers are currently considering a bill -- the Fair Pay Act -- that would significantly increase equal pay protections for women. Specifically, the bill would prohibit California employers from firing, retaliating or discriminating against employees who discuss or ask about pay at work, particularly if a woman asks about wages or salaries in order to seek equal pay.
Trademark infringement occurs when someone uses a mark without permission, or when someone uses a mark that is similar enough to another to cause confusion as to the source of the goods or services being offered.