In today’s marketplace, establishing and maintaining a brand is almost as important as the product or service itself. Consumers know that BMW is the ultimate driving machine for a reason. Same thing with the familiar jingles that identify and distinguish Farmers...
Who would have thought that the advertising landscape for yogurt producers would get so heated? Indeed, competition in this industry can be fierce, with many producers touting their brand's attributes and how they fit into healthy diets. However, federal advertising...
In 2015, stories about corporate data breaches where customers’ personal information were lost or stolen dominated headlines. As we turn to 2016, it appears that data hacks may continue despite business’ best efforts.While many hacks are perpetrated by...
If your business is embroiled in a legal dispute, you have likely been counseled on the process of mediation. With this being a form of alternative dispute resolution, the mediator (at the beginning of the session) will likely have a joint conference before breaking...
As we have noted in prior posts, the trend of a strong market for mergers and acquisitions is expected to continue in 2016. The latest increase in interest rates will likely have an adverse effect on transactions in the short term. With that, companies that look to...
Besides a dip in revenue and the specter of business slowdowns, business owners are most likely concerned about lawsuits against their companies. After all, the costs of defending a lawsuit are likely just as expensive as being liable for civil judgments....
In a number of our posts this year, we have highlighted the trends and perils of mergers and acquisitions. Of course, not every acquisition turns out to be fruitful, and not every transaction occurs without disputes that turn into lawsuits.Because of these risks, it...
With the start of October, the standard in the use of credit cards will be those with an EMV chip imbedded in the card. Credit and debit cards will still have a magnetic strip with them, but they will be used differently. Instead of swiping the cards, they will place...
In a number of our posts, we have highlighted the importance of a company’s brand; or more importantly, how they must control how their brand (or brand name) is perceived in the marketplace. This is part of the reason why Subway recently suspended its...
Unexpected events can be very tough on a business. They can expose a business to sudden, major financial losses. Such losses can have the potential to impact a business on some pretty deep levels and, in some circumstances, could even put a business' entire future in...
