Are bagels and coffee a match made in heaven?

In a number of mergers we have highlighted, a change in a company's brand is often a reason behind the decision to team up with another entity. In today's competitive marketplace, injecting new life into a brand by combining one company's expertise in one area with the popularity and customer base of another company can lead to good results.

For shareholders and customers of Caribou Coffee and Einstein's Bagels, they hope that the marriage of bagels and coffee has a positive effect. Minnesota based JAB Holdings, Inc., which is Caribou's parent company, purchased Einstein Noah Restaurant Group in the fall of 2014 in a deal worth $374 million. 

Since the deal closed and passed muster from federal regulators, the companies have been experimenting with how they will offer their products together. Einstein's has closed a number of stores in the midst of the merger, and hybrid coffee shops are expected to open across the country. As of now, 19 shops have opened, and the companies expect to open 60 throughout the year.

It remains to be seen whether this marriage will be a hit with consumers, but it is an example of how the execution of a plan must be carefully crafted so that expectations can be tempered. The attorneys of Shulman, Hodges and Bastian have the experience and resources to help merging companies understand how their combined capabilities can be maximized, whether it is a change in branding, the acquisition of a strategic partner, or creating an entirely new company.

 The preceding is not legal advice. 

No Comments

Leave a comment
Comment Information
  • NBLSC Board Certified Lawyer Rated By Super Lawyers | Ryan P. Durham Rated By Super Lawyers | Ben Boston
  • Tennessee Association For Justice | Member 2015-2016 American Association For Premier DUI Attorneys The National Trial Lawyers | Top 100 Trial Lawyers
  • American Institute of Family Law Attorneys | 10 best 2015 American Institute of Personal Injury attorneys | 10 best 2016 AV preeminent |  Jeffery Broker

Schedule a Consultation Today

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

Shulman Bastian LLP | Full Service. Business. Lawyers.

Irvine
100 Spectrum Center Drive
Suite 600
Irvine, CA 92618

Map & Directions

Riverside
3550 Vine Street
Suite 210
Riverside, CA 92507

Map & Directions